| Key Question For 
																Strategy Leaders
																
																
																(see more) | 
															
																| How do we assess 
																our company and 
																the external 
																possibilities? | 
															
																| Strengths, 
																Weaknesses, 
																Opportunities, 
																Threats | 
															
																|  |  | Key Challenges | 
															
																|  | Effective 
																introspection | 
															
																|  | Credible 
																opportunity 
																and 
																threats 
																identification | 
															
																|  | Organization 
																alignment around 
																meanings | 
															
																|  | Major Steps | 
															
																|  | 1. Survey 
																company for 
																strengths and 
																weaknesses | 
															
																|  | 2. Identify 
																external 
																opportunities 
																and threats | 
															
																|  | 3. Interpret to 
																draw actionable 
																conclusions | 
															
																|  | Success Criteria | 
															
																|  | 1. Specific 
																opportunities 
																(fed to funnel 
																process) | 
															
																|  | 2. Clarity about 
																critical threats | 
															
																|  | 3. Improvement 
																of alignment 
																within 
																organization | 
															
																| Notes |  |  | 
															
																|  | 
															
																|  | 
															
																| Resources |  |  | 
															
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