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Key Question For
Strategy Leaders
(see more) |
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How do we
understand
competitors’
strategies? |
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Michael Porter's
Four Corners
Model |
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Key Challenges |
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Confidence to interpret competitors’ strategies |
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Gathering confirmatory evidence |
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Deriving meaning and next steps for the company |
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Major Steps |
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1. Build map for own company |
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2. Find information for competitors |
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3. Draw conclusions per competitors |
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4. Analyze multiple maps in parallel |
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Success Criteria |
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1. Agreement on company map |
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2. High confidence and correlation for competitor
maps |
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3. Strategy refinements based on comparison
exercise |
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Notes |
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Resources |
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