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Tom Hawes is the most knowledgeable Systems Architect I have worked with. He has the ability to communicate advanced software architecture and development methodologies in a manner that is accepted by development teams and can be implemented without confusion.
Key Question For Strategy Leaders (see more)
How do we analyze the foundation for a new product?
Marketing 4 C's
Marketing Four C's Key Challenges
Holistic thinking about target markets
Customer understanding
Full cost considerations 
Major Steps
1. Identify and fully characterize customers
2. Rollup business development costs
3. Plan explicit communications strategy 
Success Criteria
1. Improved market focus
2. More efficient development investments
3. Better full product definitions 
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