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Testimonials |
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| Of the hundreds of managers I've worked with in my career, Tom has to rank in the top 1%. He has everything you could want in a manager, a consultant, or a person. |
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| Early Warning |
| It is often true that the team that sees changes in the market first, reacts best. Reacting best means that the organization can adjust product plans, focus marketing communications and prepare strategic alternatives to specific competitor actions or market trends. |
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| What? -> So What? -> Now What? |
| From a broad range of unfiltered information, the challenge is to intelligently reduce and interpret the information so that the critical few elements remain. The early warning foundation establishes the collection process to systematically track the competitive environment. The gaps analysis is the next step which identifies the critical few competitive gaps. Finally, the actions to close gaps must be created, communicated, implemented and tracked. The Competitive Gaps presentation covers all of these points in detail. |
| Gap Analysis Flow |
| One of the most useful tools that we can help you implement is the Gap Analysis process. This will help your team to process competitive information in a methodical way so that you can formulate effective actions plans. |
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| Let's talk about how we can help you with your strategies. |
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