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Of the hundreds of managers I've worked with in my career, Tom has to rank in the top 1%. He has everything you could want in a manager, a consultant, or a person.
Early Warning
It is often true that the team that sees changes in the market first, reacts best. Reacting best means that the organization can adjust product plans, focus marketing communications and prepare strategic alternatives to specific competitor actions or market trends.
What? -> So What? -> Now What?
Gap Analysis Flow
One of the most useful tools that we can help you implement is the Gap Analysis process. This will help your team to process competitive information in a methodical way so that you can formulate effective actions plans.
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